About three decades ago, very few companies were able to use mainframe computers, leave alone the internet as a resource for business and communication. Two decades ago, all businesses were buying computers and automating their systems. However, much of the selling and advertising was still done offline. About a decade ago, mobile phones took over from desktop computers in the level of usage. Currently, it is estimated that more than 2 billion people in the universe use mobile gadgets that are connected to the internet. In the US alone, 90 percent of the adult population owns an internet-powered cellphone. At least 50 percent of the adult population in every country of the world owns a cellphone.
In 2013, 1.8 billion phones were sold throughout the world. A survey carried out in the United States in 2013 indicated that at least 60 percent of the adult population prefers to conduct business on the internet through their websites rather than through the desktop. This has necessitated a paradigm shift in the development of various industry technologies to accelerate the growth of mobile websites. This nature of growth has grossly changed the nature and behavior of consumers in the market. In the past people had to go to a cyber café in order to access the internet but now people have various mobile gadgets including cellphones, iPhones, smartphones, iPads and many others. Therefore, mobile web development has a great future.
The evolution of mobile gadgets and devices has seen more people now purchasing goods and services online by a mere click of a button in the comfort of their beds, living rooms, offices, cars and walkways. With many prominent websites now developing applications targeted at their customers, mobile gadgets have become very trendy. Google, Yahoo, Amazon, Wikipedia, Facebook and Twitter among other leading companies have harnessed their power in the market through mobile web development and applications.
Developers are using Cutting Edge Technologies
If you do a basic scan on leading freelance websites such as Odesk, Elance, Freelancer and Guru, you will realize that there are tens of thousands specializing in mobile web developments. And there is a crop of new developers who do only mobile web development because mobile websites have taken the world by storm.
Ease of Navigation
The ordinary desktop website version becomes very difficult to access through mobile gadgets because it requires a wider viewing area. However with a mobile website, the website adjusts to the screen area. This makes it very easy for customers to navigate through a website, go through the products and services on offer before easily making a purchase decision.
Unlike the ordinary desktop calendar which most customers found hard to use, the mobile website calendar has been devised to show the date schedule in a simplistic and systematic way.
Mobile web development is the future undisputedly because mobile website developers have now come up with dynamic content that is presented in off-canvas fly-outs. These are areas of the webpage which live out of the real viewport until the mobile user has tapped or swiped the area. Several webpages are now using the off-canvas fly-outs to hide static content and other menus but yet it is possible to use the menus to display other forms of dynamic content too. Mobile web development has a unique functionality to hide the web history in a separate page; creating a wider viewing area for the mobile user.
Owing to the increasing penetration and use of mobile websites for business and entertainment, the technological community has fast moved in to come up with various browsers for mobile use. As at June 2014, this was the published list of leading browsers according to Wikipedia and other relevant sources:
Mobile web browsers like Opera Mini and Safari have made it very efficient for users because of optimization power. They consume very little data and enable the customer to upload and download data very fast. This has led to many customers now using the internet for everything including shopping, entertainment, communication, studying and working.
Two decades ago, it was very expensive to make use of the internet because it was very expensive and the available data bundles were quite limited. However, with improvements to the third and fourth generation internet networks, telecommunication companies are now able to provide unlimited internet. With the discovery of the fiber optic cables, it is now faster than ever. Users not only send unlimited amounts of data but are able to download and upload numerous megabytes of data on an everyday basis. This has necessitated many online businesses to upload heavy content including live images and videos because mobile users can easily access high definition content through unlimited internet.
Online Working and Freelancing
Necessity has always been the mother of invention. Companies in the United States had always looked for different ways of minimizing operational expenses and this came through online working and freelancing. Numerous websites now offer a platform where both employers and job seekers meet with the view of finding a job contract that normally ranges from as short a period as an hour to more than six months. Initially, the freelance companies has short targets on the amount of revenue they could collect because of the penetration level but this has changed because with iPhones and other highly-powered smartphones, freelancers are able to apply for, make responses to and handle work through their phones. This also means that all businesses will soon need to hire online.
Improved SEO Experience
It is important to note that there are some search engines which are not good with search engine optimization as far as mobile website optimization is concerned. However, there are some search engines such as Google and Yahoo that are friendly to mobile websites and when your website has a mobile version, it will experience higher rankings hence greater visibility from the customer’s point of view. An improved SEO ranking means that your business website will have higher visibility in local listings and company directories.
Having a mobile website was majorly treated as something luxurious for a business three years ago. However, this is not the case because almost everybody is now using mobile internet at the moment. Even as many companies avoid the mobile website option in a bid to reduce operational expenses, those companies that have already employed mobile websites have a greater competitive edge because of the number of customers gaining access to their business through mobile gadgets. In case users do not like the way your website appears on a smartphone, users will definitely move to those sites that make it look good.
In addition to a competitive edge, a mobile website gives your business superior brand identity. It simply tells your customers that you are an action-oriented person. Therefore, it makes a positive statement about you to your esteemed customers out there.
One aspect of business that has undergone an unmatched evolution over time is the science of data storage and evidence tracking in the case of a dispute. 30 years ago, all business transactions and communications were mostly done through paper documents. A few communications could be made through fax, telegram and landline which seemed ineffective and ineffective often times. However, a paradigm shift has been experienced since then because of technological innovations and the setting up of telecommunication companies.
There are some companies in the world currently that do not use any paperwork in their offices. This has led to the development of what has been termed as paperless offices. This is majorly attributed to the ongoing developments in the use of computers, mobile gadgets and other electronic devices. This means that more companies are storing their data electronically, leading to the development of massive cloud computing services. But everything with an advantage has a disadvantage; and electronic data faces numerous security risks. Sabotage by employees and hacking are some of the leading threats that businesses are faced with. This has led to the birth of forensic science.
Through forensic science, companies are able to carry out investigations into the cybercrimes committed by customers and other external agencies ill-targeting the business. However, this problem can be combated by experienced and knowledgeable computer forensic experts who use the latest technological methods and tools to bring criminals to the justice net. Courts throughout the United States have embraced the role of computer forensics, hence all businesses can be able to advance with technology and the current means of accessing justice in case of crimes committed through business. Do not be left out of this updated justice system for your business today. Enhance the power of mobile web development and take your business to greater heights today.
About the Author: Nicolas Depp is a highly accomplished and experienced publisher and content writer working with Communication Crafts. Nicolas writes numerous articles in topics related to web design and mobile web development. His company, Communication Crafts, primarily provides web design services among others. Its principal aim is to provide professionally affordable web development services to both large and small business organizations. Nicolas has won various awards for his exemplary research in web design and development. He has also published his articles in various directories including Ezine Articles, HubPages and Sooper Articles. His press releases are normally anticipated.